Skip to content
Found a home you like? Send us the listing to check your potential reward. Check a property →

For Real Estate Agents

Apply to serve qualified buyers through the Homebuyer Rewards Program and build business through a transparent consumer offer.

Selective market membership

Not every agent who applies is accepted.

The Homebuyer Rewards Program is building a limited network of high-quality buyer representatives. We may restrict the number of participating agents in a city, county, or specialty so accepted agents are not placed into an overcrowded referral pool.

Applicants submit a resume and professional history. Meeting the minimum criteria allows an application to be reviewed; it does not create a right to acceptance, exclusivity, leads, or a specific territory.

Minimum application threshold

An applicant must have an active real estate license in good standing and meet at least one of the following:

  • Five or more years of residential real estate experience; or
  • A bachelor’s degree or higher from an accredited institution.

The program may apply stronger standards in competitive markets and may consider production, responsiveness, buyer-service experience, references, disciplinary history, brokerage support, education, specialties, technology, and the quality of the submitted application.

What selected agents may receive

Qualified buyer opportunities

Property-specific inquiries can identify consumers who have already found a home, builder community, or target market and are actively evaluating a purchase.

Limited market capacity

The program may cap participating agents by geography or specialty. Accepted agents may receive priority while they maintain service and performance standards.

A differentiated consumer offer

The reward structure gives selected agents a concrete reason for buyers to engage while preserving the need for competent representation and clear disclosure.

Participation expectations

  • Maintain every required license in active good standing.
  • Obtain written brokerage approval before accepting program opportunities.
  • Provide full buyer representation and explain written buyer agreements and compensation clearly.
  • Respond promptly, communicate accurately, and maintain enough capacity to serve assigned buyers.
  • Respect existing agency relationships, builder registration rules, fair-housing requirements, and applicable law.
  • Support the disclosed reward structure and never conceal a reward from a lender, settlement agent, brokerage, or other party when disclosure is required.
  • Protect buyer information and use it only for authorized service and follow-up.
  • Maintain professional conduct, accurate advertising, and current profile information.

How selection works

  1. Application and resume review: the program reviews minimum qualifications, market need, professional history, production, education, and specialties.
  2. Verification: license status, brokerage information, references, and other submitted facts may be checked.
  3. Interview: competitive applicants may be asked about service standards, communication, buyer agreements, new construction, and reward disclosure.
  4. Decision: an applicant may be approved, waitlisted, declined, or asked for additional information.
  5. Ongoing standards: participation may be reviewed based on responsiveness, buyer feedback, compliance, closing performance, and continued market need.

Apply for consideration

Submit a complete application and resume. A strong application should explain why you are among the best buyer representatives in your market—not merely why you want more leads.

Competitive minimum: applicants must have at least five years of residential real estate experience or a bachelor’s degree or higher. Meeting the minimum does not guarantee acceptance; market positions are limited.
Be specific. The program may limit the number of participating agents in each market.
PDF, DOC, or DOCX only. Maximum 2 MB. The file is stored in the private application record and is available only to authorized administrators.